Accelerator Media, a production company for the L.A. Trade-Tech College media department. Once I settled on my logo I then made a style guide to show the process of how I got to the final logo and showed it’s potential usability with mockups. Animated logo was not required or taught, but I wanted to use the opportunity to create one for practice and experience using After Effects.
Class Assignment: Logo Design | Brand Style Guide | Mockups | Rebrand Rationale: The original logo was out of date and could not be easily scaled and reproduced across multiple platforms. Disregarding the unusable logo, I started from scratch with variations of sketches, type treatments, and color combinations.
Specifications: 2 PMS color logo | scalable vector
